Australia is one of the most competitive car markets in the world, with over 65 brands all fighting for differentiation. It is also an incredibly conservative car advertising market, with strict guidelines on what can be shown and said. Our brief was to relaunch Suzuki into the Australian market, positioning the car as the go to brand for fun loving people. Our campaign idea: FOR FUN’S SAKE.

They say in the future, all cars will be driverless.

Sounds great right?

Well, imagine being stuck in a car with only Ai for company.

In this radio ad we play out a scenario between a driver and an enthusiastic Autonomous Vehicle Ai, reminding people to make the most of these wonderful driver-filled days with one of Suzuki's many non-autonomous vehicles.

This ad was scheduled to play in peak driving time so that on first listen the listener might feel like their car was talking to them.