Cannes Lions
ANORAK, Oslo / VIPPS / 2021
Overview
Entries
Credits
Execution
The film starts with an everyday situation. A young man with headphones, typing away on his laptop. His face tells us that he is thinking really hard about something. As the films continues the everyday situation turns in to something else.
Cinematic music starts and motion graphics appear around him, showing what's going on inside his mind. There are numbers, letters and formulas everywhere. It feels like we are watching a true genius at work, solving something incredibly complicated. Suddenly his seems to have found the solution to his problem. It's «Messi123», with a capital «M». He hits enter on his keyboard. And we cut to the login page of a cinema ticket website. It says: «Wrong password.» Our guys leans back with a frustrated look on his face.
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