Cannes Lions
POL, Oslo / VIPPS / 2016
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Description
Payment app Vipps do an Attenborough on us by highlighting a fascinating migration phenomenon: Norwegians going on their holidays. Our Nordic brethren are imaginatively depicted as hatchlings crawling on to the beach in search of sun, sea, and copious amounts of ice cream. As they gradually adapt to their idyllic surroundings, they show advanced generosity by paying for each other's vacation fun - a gesture made simple by the advertised banking app.
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