The media team understood the challenge that we had, they understood that we needed to connect with our target with a low budget but yet creative print ad, so we were able to exploit this space without loosing impact, for this, they infiltrated different versions of this ad (Patisserie, Technical Service, Veterinary, etc) in the classifieds, a media that our target use every day.

Apart from this ads we had some press ads to support the campaign.

We were able to exploit this space without loosing impact.

Our target found the Chevrolet N300 minivan in the newspaper they have under their arms everyday.

In the next 7 months we sold more than 200 Chevrolet N300 minivans, this doubled the expectation the client had for this launch.

The people began to recognize the Chevrolet N300 as the minivan they need and want for their business.

Today the Chevrolet N300 lifts the business of the SMEs in Perú.