346 cards were sent out. 275 people booked a place at the talks, giving it a response rate of 79%.

This meant that, in addition to the two talks we were asked to fill, two more had to be arranged to accommodate the overwhelming numbers who responded. The data collected has been added to the Australia Post’s database and will be used in future marketing campaigns.

All this from a piece which cost under $5 a pack to print, personalise and send.