January is not the Swiss' biggest spending month. Therefore, they should be familiarized with the advantages of the IKEA Family Card, which, in addition to specific discounts, also offers the possibility of paying for furniture in instalments.

The typical assembly concept of IKEA furniture, where sofas, beds, shelves or chairs are not delivered ready-made, but are assembled by the buyers from various parts, provides the blueprint for the announcement of the instalment offer.