There are an estimated 16 Million players of Online Role-Playing Games worldwide. Approximately 40% are teens and students with no access to credit cards.Paysafecard, the prepaid card for the internet, needed a way to tap into this demographic in an effective, long-lived way.So we asked ourselves - What happens when gamers can’t pay to play their heroes online? What happens when you let your hero down?Your hero needs to find other ways of making ends meet.We created a teaser Tv commercial to generate interest in the website.The commercial enjoyed great feedback and became wildly successful in the Europe.