Spikes Asia

ANZ to GAY NZ

WHYBIN\TBWA AUCKLAND, Auckland / ANZ BANK / 2016

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Overview

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Credits

Overview

Background

As an organisation, ANZ is supportive of all. We were tasked to show this to the New Zealand LGBTIQ community, while building on the success of the GAYTM campaign from the previous year.

Description

A bank becomes a work of art that celebrates a whole community.

Execution

Working with a local artist from the LGBTIQ community, we turned a boring old bank into a vibrant, beautiful place that was the focal point for the Gay Pride festival. Like the Christmas window displays of the world’s greatest department stores, the idea is that the decoration of this particular branch of ANZ will become something that the community can look forward to seeing each year.

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