Cannes Lions

PEACE CAMPAIGNS

WUNDERMAN MEXICO, Mexico City / UNITED NATIONS / 2006

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Why:To relate the web surfer to the UN peace campaigns, inviting him or her to go to the website and find info on how to support and/or get involved with the UN.How:With a banner displaying several hand shaped cursors, exemplifying some things that the user does online, and then drawing him or her to “support peace with a click”.

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