Cannes Lions

ANTI-VIOLENCE AWARENESS

SAATCHI & SAATCHI, Sydney / UNITED NATIONS / 2008

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A man works out in his garage, boxing on a large punching bag. This guy has a great physique and boxes like a pro. His punches become more and more furious until he stops, dripping with sweat and breathing heavily. As he walks off, we track behind the punching bag revealing a cowering woman inside. She’s been in the bag the whole time, trapped – another sad victim of repeated domestic violence. Then the words ‘There is a way out’ appear, followed by the United Nations logo and the website endviolence.un.org

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