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The heritage campaign was launched with an emotive film that followed a grandmother and her granddaughter as they relived some of Nigeria’s historic event.

A nostalgic journey down memory lane for the brand and the country…and also grandma’s love story.

In the lead up to the launch of the campaign’s TVC, we established the Peak brand identity using the Peak Island, in order to re-enforce what our audience believe about Peak from a visual perspective.

Recently, the brand decided to leverage this iconic brand asset to tell numerous relatable Nigerian stories. Stories that reflect the culture and aspirations of Nigerians.

Peak is the only dairy brand that has been with Nigeria since before its independence. To remind Nigerians of this pedigree, a heritage campaign was launched.

In the lead up to the launch of the campaign’s TVC, we established the Peak brand identity using the Peak Island, in order to re-enforce what our audience believe about Peak from a visual perspective.

We showcase the story of Peak Milk over the years in helping Nigerians build strong families using the TVC, Radio, OOH and Press.

The campaign had massive impact with ad recognition of over 74% against industry norm of 52%. Firmly cementing our belief in the distinctiveness and relevance of our brand especially amongst the youth.

Over the years, the brand’s ability to whip up storytelling recipes that satisfy the cravings of Nigerians, continues to ensure that Nigeria’s love for the brand remains at the peak.