Cannes Lions

PEBBLES

SID LEE, Montreal / LOTO-QUEBEC / 2014

Case Film
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There's something new at Lotto 6/49: the guarantee that someone, somewhere is going to win a million dollars with every draw. The 'Be careful what you promise' campaign was created for this reason. A businessman makes en empty promise to a taxi driver and must then keep his word by taking him with him to the Caribbean...

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