Cannes Lions
180 AMSTERDAM, Amsterdam / MOTOROLA / 2006
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The spot is set in motion when an asteroid travelling from outer space smashes into primordial Earth. Throughout the spot, the craggy rock gets eroded by the elements, swallowed by a glacier and lost in the ocean. Finally, it washes up on a rocky beach, transformed into the round, smooth Moto PEBL, where it is discovered by mankind.
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