Cannes Lions
TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / MARS / 2011
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Pedigree Senior Healthy Maturity is a dog food designed specifically for aging dogs' digestive systems. The formula improves older dogs digestion, resulting in more energy and vitality.To demonstrate why this is important, we presented listeners with a stereotypical scene that would have an energetic dog barking wildly.The listener witnesses a typical car theft. Every sounds is present, from the thieves’ entry to the car speeding away. Every sound except one. Then, when they least expect it, the listeners hear a dog utter a very bored and exhausted bark, followed by panting and our announcer.
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