Cannes Lions

YOU'RE BETTER ON BEEF

REVOLVER/WILL O'ROURKE, Sydney / MEAT & LIVESTOCK AUSTRALIA / 2015

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Modern day life is busy and packed full of challenges.

The launch TVC incorporates real audio from some of the Australia’s most famous sporting moments including Cathy Freeman’s gold medal at the Sydney Olympics, Ian Thorpe’s 200-meter freestyle world record in 2000 and other iconic sound bites.

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