Insight:

Since childhood, sharing has always been encouraged. So now every moment of our lived can be shared in words, hashtag or even live streamed. Share, share, share whatever it might be.

Purpose:

At Pepitos! we believe that some things are better not shared. Like for instance our delicious cookies. We decided to set the limit of sharing cookie.

Product Innovation:

We created Pepitoshhh! The 1st silent pack that doesn´t make noise when you grab your food.

How it works?

Our new material reduce the noise by 80% when it´s manipulated by someone. It also preserve the food the same way as before and help to eliminate the chance of sharing our favorites cookies with someone you don´t want to.

Components:

A zipper

An ink that´s not toxic for our cookies.

A fabric that can preserve cookies the same way as before and to be able to print.

What stage is it at?

It´s a finished product that people can win by sharing our video on social media.

Result: An innovatie design whose purpose is easily understand by young consumers and lead to a change in the way young people eat cookie and share things.

The image of the brand increased by 42 %

30 % Pepitos! purchase consideration

15 % new followers on our social media page

500 shares in 4 minutes.

Near $1 million in earned media for 0 media investments.

#StopSharing (#BastaDeCompartir) became a trending topic in Argentina

Over 4 millions people reached.

Grew over 17% on sales.