This film is a story of musical discovery across Saudi Arabia.

We follow the journey of four friends who meet at dusk at a Pepsi vending machine - and in a celebration of the region’s old and new cultural traditions -we see the friends travel through various locations, from the expansive cityscapes of Riyadh and the narrow streets of oldtown Jeddah, to the Maraya concert hall in Al Ula and heritage towns across the Kingdom.

The friends experience the Arabic Superstar Hussain Al Jassmi, witness traditional Arabic Drummers, and briefly take part in a Stomp-style percussion group and a DJ re-mix. They connect with the Saudi violinist Abdelrahman Badr and dance to a set from Cosmicat, the premier female Saudi DJ.

Throughout this journey across the musical landscape of the kingdom, we re-connect the Pepsi brand to its deep connection with Saudi music - past and present.