Taking the campaign line we had developed; “It’s a London Ting”, a competition was developed to create a soundtrack to modern London life. DJs from the stations created tracks. Listeners were then asked to submit their own, drawing on their lives for inspiration. The resulting tracks reflected the experiences of living in Europe’s most ethnically diverse city. The only creative restraint was that each track had to include the line, “It’s a London Ting”.

Over 50 tracks were played on-air. The response from the competition prompted Kiss and Choice FM to come together and release a compilation of the best tracks. The CD was sold at Virgin Megastores. At the end of the campaign, Ting had overtaken Lilt in terms of awareness in London.