The Idea:

How could Pepsi become part of the dance floor action by capturing your energy and sharing your friends?

The Solution:

We turned their smartphones into wearable tech, using the GPS, gyroscope, etc...and turned kids dance moves into Pepsi points.

As kids danced, the sensor levels went up and up. If they stopped, it started to fall. Incentives got the kids moving a lot.

100 dance points got them free can of Pepsi, 500 - specially designed tshirt, 1000 points - Pepsi style cap. Pepsi was perfectly placed on all media promoting the Liberty Parade.

Over 1.2 million people saw Pepsi Pulse, via the campaign and the live TV broadcast of Liberty Parade.

In one day on iTunes we rocketed up to NR. 5 app on the iTunes store.

And sales? The Pepsi Pulse app helped boost sales by over 20% during the Liberty Parade weekend at the seaside.