You never know where an upset stomach will strike, but when it does, all you want is for something to fix it fast. And that’s how the Peptocopter was born. It’s a small, pink, flying, relief delivery machine - with its very own 80s rock anthem – that delivers Pepto-Bismol to people in need, right when they need it most.

This film is anything but advertising. We broke all the rules and created a short film with the production values of a feature film, and released it on all our digital and social channels. By creating a beautiful, long format film – we gave viewers a reason to watch and enjoy before even connecting, with the brand.

This isn’t just a short film about a boy raised by goats who finds Pepto. This film is about the changing dynamics of families in America. It struck a chord with people who were adopted, people raised by gay parents – even people just struggling to find their own place in the world. This deeper meaning helped drive the success of the film – and helped make Pepto a more universally likeable brand as a result. ?