Pepto-Bismol reaches out to male and female consumers (aged 18-49) who suffer from occasional stomach problems. The brand is currently running a 30 second TV spot featuring five people in an office setting. They do the 'line-up' dance which features the five symptoms treated by Pepto-Bismol — Heartburn, Indigestion, Upset stomach, Nausea, and Diarrhoea. The brand was looking for a way to leverage and extend the TV campaign into an interactive medium. The result was the Pepto Dance Machine, an interactive tool created in Flash, which allows consumers to create their own personalised dance.