The evolution of smartphones has increased the numbers of viewers

who are now “watching-while-surfing.”

More TVCMs are skipped than ever before and digital is

always a main communication reaching to a young audience.

Japanese beer company Sapporo Beer launched new brand

“mugi to Hop Platinum Clear” targeting young audience.

But this time, the brand decided to create maximum buzz and

catch the eye of the most viewers possible, with traditional media, TVCMs.

We create a parody CM of “Mugi to Hop Platinum Clear”

that perfectly imitates the original CM and airs right

after the original to surprise the viewers.

The parody featured Japanese comedian,who has known

as a pop-star’s look-alike on the web.

We create a parody CM of “Mugi to Hop Platinum Clear”

that perfectly imitates the original CM andairs right

after the original to surprise the viewers.