Cannes Lions

"Perfectly Imperfect"

R&R PARTNERS, Las Vegas / NATIONAL HOCKEY LEAGUE / 2017

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Overview

Description

The Stanley Cup is arguably one of the most iconic trophies on the planet, but after 125 years, it's far from flawless. Unlike the Lombardi trophy, or the World Series trophy, both remade each year by Tiffany & Co., or even the World Cup, the Stanley Cup is not pristine or impeccable or immaculately polished. Handed down from team to team, champion to champion, there's only one, and it’s full of scratches and dents and typos and dings. In other words, the Stanley Cup is full of character, which is a perfect metaphor for the game of hockey itself. In honor of its 125th anniversary, this story celebrates the beauty of those imperfections and presents the trophy in a way few people have ever seen it.

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