Cannes Lions

STANLEY CUP PLAYOFFS

NATIONAL HOCKEY LEAUGE, New York / NATIONAL HOCKEY LEAGUE / 2010

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Throughout the history of American sports, there are iconic moments in the playoffs that every fan remembers. These moments become part of sports lore and are shared across all generations of fans. They’re recalled and discussed, even decades later, as if they just happened yesterday.In fact, one wonders if it wasn’t for these iconic moments, what would we remember?In hockey, the Stanley Cup Playoffs are where these moments happen and where history is made.In 1970, a 22-year old Bobby Orr was already on his way to redefining the position of Defenseman. But, the moment that cemented Bobby Orr's place in sports and hockey lore was his game winning and Stanley Cup winning goal in overtime in the Stanley Cup Final in 1970. Just as Orr scored that famous goal that gave the Boston Bruins the Stanley Cup, he was tripped by the opposing defenseman and sent flying. That picture of Orr flying through the air with his arms still up in the air in celebration is one of the most iconic images in hockey history.

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