Cannes Lions

Perfumery Organ

DENTSU, Tokyo / PROCTER & GAMBLE / 2016

Case Film
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Description

Created a musical instrument that plays the sounds of scents. Sophisticated scents are transformed into music with the notes linked to the fragrances in the product.

Execution

?2015/10/17~18 “Perfumery Organ” exhibited at Unknown Asia Art Exchange Osaka, Osaka City Central Public Hall

?2015/10/21 Movie posted on Youtube

?2015/11/20 “Perfumery Organ Exhibition in Tokyo,” Ebisu Garden Hall, Tokyo

Outcome

?Web exposure via 94 media

? 760,000 views of the movie

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