Cannes Lions
DENTSU, Tokyo / PROCTER & GAMBLE / 2016
Overview
Entries
Credits
Description
Created a musical instrument that plays the sounds of scents. Sophisticated scents are transformed into music with the notes linked to the fragrances in the product.
Execution
?2015/10/17~18 “Perfumery Organ” exhibited at Unknown Asia Art Exchange Osaka, Osaka City Central Public Hall
?2015/10/21 Movie posted on Youtube
?2015/11/20 “Perfumery Organ Exhibition in Tokyo,” Ebisu Garden Hall, Tokyo
Outcome
?Web exposure via 94 media
? 760,000 views of the movie
Similar Campaigns
12 items