Cannes Lions

PERRIER

OGILVY FRANCE, Paris / NESTLE / 2009

Awards:

3 Silver Cannes Lions
3 Shortlisted Cannes Lions
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Sweltering heat in the city. It is so hot that everything is melting. A young woman is walking around, looking for a way to quench her thirst. As heat gets higher, the quest becomes more and more pressing. The woman finally arrives in a hotel where everything is also melting. She runs up and finally reaches a room where a Perrier bottle stands intact and fresh in the fridge. She tries to catch it but the bottle falls down, rolls on the floor and falls off the balcony. No hesitation : she plunges, finally catches the bottle in the swimming pool below and eagerly drinks it.

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