Cannes Lions
EURO RSCG BUENOS AIRES, Buenos Aires / BBVA / 2006
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At the beginning of the commercial we see a couple of grown up people, who are trying to find out how to use a very modern and complex hi fi system. cut; we see that same couple but younger (at present time), in a living room. One of them was thinking about how it is gonna be to have all the things that he wanted at that time, when they are older. So he chose to contract a personal loan to buy all that stuff now.
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