Cannes Lions

PET ADOPTION INITIATIVE

GREY KUALA LUMPUR / SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS / 2010

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OVERVIEW

Outcome

Within approximately a month of distribution, the SPCA shelter received a total of 626 calls. With 1,000 units distributed, that means a 62.6% response rate. Out of the 626 enquiries, 255 respondents visited the shelter.During the 1.5-month campaign period, 78 puppies and dogs were adopted compared to the average of 18. This equates to more than a 330% increase in adoption.In addition, the SPCA Selangor website received 1235 unique visits during the same period, with an overall increase above 100%.

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