Zoobar in Mumbai is one of the few bars and restaurants that let patrons bring in their pets. The job of these posters was to let people know that they can now bring their pets too. Carrying pets along is slowly becoming a trend in Mumbai. We created a few posters using some bar elements. Each execution adapted the image to show a different breed using simple bar elements such as bar lights and glassware. The design’s simplicity connected well with all dog lovers and they did come again to Zoobar with their pets on their next visit.

Bar glassware like wine glass, martini glass and alcohol bottles create the nose and the mouth of the dog. The hanging bar lights creates the eyes. They have been put together in the most organic way to be true to the nature of the restaurant. To keep it recognizable, dog colors are used. These posters were printed on soft sheen paper which is half way between Gloss and Matt and mounted on 3M – 3mm boards as the client wanted something that’s removable so they could use them at other areas of their restaurant. These were put up on the walls around the best spots people picked.

Mumbaikars are taking baby steps to correct their non-pet-friendly image. A promising start in this direction has been the launch of a pet-friendly bar in the city, Zoobar.

Zoobar is one of the most buzzing pet friendly bar in Mumbai. It has a massive 34 ft bar serving all kinds of alcoholic beverages. On any regular day one sees a lot of pets with their masters. People here come along with their furry friends as the place allows lot of open space suitable for pets. Some people even leave their pets in a kennel on the premises. A special menu has been designed for pets with delicacies like chicken broth, vegetable broth, paneer steak, etc. It does not end there as people can also book the place for their pet’s birthday party where the chef whips up delicious cakes for humans as well as pets for the party. The restaurant is full of little boards where people post pictures of pets for adoption. The bar is associated with World For All and a percentage of the revenue is diverted to animal welfare. Its truly an authentic pet-friendly bar. The place is buzzing with people from different walks of life, young blood and grey and olds! In a nutshell, Its a drinking hole that is happy to host pets. Beginning any weekend, Zoobar organises a series of workshops by certified canine and lupine therapist in addition to Sunday brunches!

Additional Information on menu and drinks -

There is an exclusive range of cocktails including the zoo size iced tea, fresh fruit apple and coriander sangria, dancing jar (lemon grass infused Jack Daniel’s honey served with ginger ale), 13 craft beers!

The menu features burgers served in cages, pizzas, Turkish, Arabic and Pan Asian food. Then there are theme nights throughout the week – Karoake, Board Games, Wednesday Ladies Night, etc.

The design’s simplicity connected well with all dog lovers. Many of the regular customers revisited with their dogs. In a few days after these were put up on their walls, there were conversations around the poster. They also noticed many more people entering the restaurant with their pets.