Technology has helped people manage their lifestyle with self-optimization tools such as activity-trackers and smart services as well as nutritional information. However, there is no such system for dogs. And it is more difficult for people to understand what the best combination of activity and nutrition is for their dogs.

The patented SmartBowl consists of the intelligent feeding bowl with an integrated scale and LED display, the interactive SmartCollar with motion sensor and the SmartBowl app. The integrated scale in the feeding bowl tracks the dog's feeding habit. The SmartCollar with its integrated motion sensor tracks the dog's activity. Both send the data to the SmartBowl app on the owner's smartphone. The app processes the data and translates it into the dog's needs.