The biggest drawback to online shopping is that you cannot try on or experience the products displayed on the website. We found a solution to this problem by creating a mobile-first micro-website ‘Staat het Sieraad’ that enables users to use their smartphones or tablets to ‘try on’ watches, bracelets, rings and earrings and see what they look like. Simply by placing a mobile device against their wrist or fingers or holding it against their ear. If they liked how the Jewelry looked on them, they could either share it via WhatsApp or buy it on the spot.

Through ‘Staat het Sieraad?’ (‘Try on Jewelry’), we were able to give people the chance to find out online whether our Jewelry and watches looked good on them. So we took another step forward in making online shopping much easier.

80.2% increase in top-of-mind awareness of bol.com’s Jewelry & Watches department. Spontaneous brand awareness doubled during the promotional period (to 6%) and social media were filled with positive reactions.

The mobile-only advertising had a 0.97% click-through rate. In a 2-week period, the micro-website got a total number of 110,776 visitors with 15% repeat visits.

All generating more sales, awareness and ensuring the position of bol.com as the expert in selling Jewelry and watches online!