SITUATION

An estimated 1.2 million dogs have been orphaned in Ukraine due to the ongoing war conflict. These dogs need shelter, food, and medical attention. People all over the world want to lend a hand, but they don't know how.

BRIEF

A campaign that brought empathy to the population, generating great awareness of the situation and, as a consequence, donations to continue the work.

OBJECTIVES

Our goal was to turn empathy into action - to give people the means to support orphaned dogs in Ukraine from anywhere around the world.

To develop a central visual illustrating a helping hand extended to a dog in Ukraine, each artwork went through numerous stages to completion. From the sketch process to the final image mixing CGI, illustration, and photography.

Results (within 24 hours of launch)

● Over 2M impressions

● 10,000+ engagements

● 2000% increase in donations

● 1,000+ tons of pet food delivered

● Helping more than 110,000 pets