Cannes Lions

PEUGEOT 206

BETC EURO RSCG, Paris / PEUGEOT / 2001

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Overview

Description

A man walks down the street. He is so dazzled by the sight of a Peugeot 206 that it stays imprinted on his retina. Whatever he looks at, he still sees an after-image of the car in silhouette.

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