TASK: to tell about French bicycles Peugeot to everyone and to make an usual test-drive.

IDEA: the world's first cycling race "Moscow-Paris" in Oculus Rift virtual reality set!

REALIZATION: Peugeot bicycles with speed sensors on the wheels, 6-meters LED-display, Oculus Rift virtual reality sets – two racers in Oculus Rift sets, having appeared in a another dimension, started to struggle pedals on command.

RESULTS: more than 200 racers, 15 000 viewers, for 8 hours of unstoppable race participants have passed 595 000 virtual kilometres.