Cannes Lions

P&G - "Always There"

THE CORNER SHOP, Los Angeles / PROCTER & GAMBLE / 2022

Film

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Overview

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Parents have a constant presence in our lives. Their presence evolves from one that relies on them being physically beside us—to tend our wounds, salve our tears, and share our joy—to one that is ingrained in us. As we grow older, their presence becomes a force that is immune to distance, or time apart: a sense of comfort and confidence that stays with us, and enables us, wherever we go.

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