Monkey plays game show host for an immersive online experience called 'Focus Pocus'. Using interactive video, it is an observation-style game show that aims to help players sharpen their mind, with the chance to win a high-definition, widescreen TV. If players need help during the game, Monkey is on hand to offer a cup of PG tips. No-one leaves the game empty-handed.

'Focus Pocus' game also launched on sites as a stand-alone game including GMTV.com, ITV.com, iVillage and AOL, as well as on pgtips.co.uk.

Target audience: the ‘tea drinking nation’ • age 25 +• women with children• students