Cannes Lions
DDB NEW YORK / PHILIPS / 2008
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We wanted to tell more of an emotional story than we told in the print; our heart warming yet humorous story of a young couple starting their family showcases multiple products and creates sub-brand linkage. The spot's message goes deeper, showing what a large role the brand plays in our lives and how the touch points are so varied. We showcase the ubiquity of the brand, present even at the very beginning of a person's life.
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