Philophiles appeared online, featuring on the Nowness website..

Poking fun at the absurdity of the fashion/art world 'Philophiles' appeals to many through its satirical humour, highlighting fashion-fetishism at it's best.

In this spot for Nowness Malcom Venville unearths fashion confessions from the disciples of Phoebe Philo’s reknowned label; Celine.

The aim was to expose the dedicated world of the Philophiles, who tackle life decisions based on #WWPPD (What Would Phoebe Philo Do).

With thousands of views online this spot has definitely reached a wide audience, those who previously knew about the Philophiles and those who had no idea these people existed. Through his use of tongue and cheek alongside the anthropological analysis throughout Venville playfully pokes fun at the absurdity of the fashion world, something many people take quite seriously, and it worked.