In Santiago of Chile a communal law was proclaimed banning branding in bars and restaurants, very important places for contact with our brand. Coca-Cola wanted to transform this problem into an opportunity and created an idea able to move around this places as natural as possible. Then, we would transform this idea into a digital one, and spread it through social media.

Being present at bars and restaurants reminding people that eat together feeds values; trust, friendship, love ... happiness.

We created the table PhotoCoke, the table that changes the point of view of having a meal. Because is the first table that takes pictures to people, through a fish eyed glass located at the center of the table. The pictures can be printed automatically with the different messages of the campaign (Eating together feeds smiles, trust, friendship…happiness). Also, all the pictures were saved and shared through Coca-Cola social media. The tables moved constantly around bars, restaurants, terraces, and even on TV shows during the campaign