Cannes Lions

Piñatas

HOME, Mexico City / AB INBEV / 2016

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In every film there's a boy doing his activities, calmed, without being bothered. All of a sudden another person approaches. In that precise moment, a scrotum shaped piñata descends from the ceiling. The person who appeared, grabs a stick, says something completely annoying to the boy, and strongly hits the piñata. The boy begins to writhe. The other person keeps cursing furiously and aggressively striking the piñata. The boy suffers more and more. Finally, the person says a very disturbing phrase and gives such a strong blow, that the piñata flies away. Ends with a message saying " Life is rough, take a smooth one. "

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