Pictionary was taken out of the board of the game. To get it, we transformed a classic Photo Booth, installed it in one of Bogotá’s most known mall and when People got in expecting to get a free picture, a hidden cartoonist inside would make a cartoon of them in 10 seconds or less. People would get their cartoon as a proof of how easy, fast and fun playing Pictionary can be.

People loved becoming a cartoon, With a budget of under U$ 10000, we made thousands of people (as many as 800 a day), come inside our Photo Booth and generated an immediate social network reaction, because a lot of people used their cartoons as profile picture in Facebook and Twitter and they shared it with comments with their friends.And their fear of playing Pictionary: lost.