Cannes Lions

THE BURDEN OF DIABETES

McCANN COPENHAGEN, Copenhagen / NOVO NORDISK / 2015

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The film describes the emotional burden people with diabetes live with.

A burden that is most often visible only to themselves and their closest family. Not the society and everyone else around them. With the right actions and opportune treatment, the burden can be reduced, allowing people with diabetes to live their lives, almost like everyone else.

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