How do we get people who already have a piercing to get more? We show them all the areas of the body where piercings can take place as well as those where they definitely couldn't imagine a piercing – yet. Moreover, to get a long term interest/impact, we thought of a long term communication device: a calendar. Now, week by week, the customer is confronted with a new piercing idea from Endless Pain.

The calendar mailing resulted in two demands: for more calendars to give to friends, and for more piercings. The demand for piercings was boosted approximately 50% compared with the same months the previous year.