Cannes Lions
KEPEL & MATA, Buenos Aires / VOLKSWAGEN / 2013
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During Easter holydays millions of argentinean tourists travel around the country. Car accidents increase in Argentina during those days.
One of the most important causes of car accidents is “driver fatigue” or drowsy driving.
We created a Post Card with a powerfull awareness message delivered at those places in which drivers starts their trip: Oil Stations & Road tollbooths at the main routes.
At the Back of the Give-Away Card you could find Helpful Tips for safe driving and a Blank Space to complete and send home telling you´ve arrived safely.
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