Cannes Lions
FCB ARGENTINA, Buenos Aires / KRAFT / 2006
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It’s evident that “Blind Test” is an intentional parody of the typical blind test commercials, where we can see a young guy who’s invited to taste and discover with his eyes covered which is the Club Social Pizza and which is the real pizza.But the guy doesn’t achieve it and it shows the obvious parody tone.Finally, the coordinator of these blind tests looks at the camera and makes an obvious observation: “Two things are clear: One, advertising always exaggerates. And two, that the new Club Social Pizza has real pizza flavor.”
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