Coined “Gymtimidation,” the four 30-second spots feature scenarios that caused a consumer to “not like gyms” and deterred them from joining.

These "Lunk" antagonists include juiced-up power-lifters, overbearing Yogi’s, self-absorbed “hot” girls and a too intense personal trainer that feels more like a military drill sergeant.

All of the spots play off embarrassing gym memories with your local Planet Fitness gym employee ensuring you, “We’re not a gym. We’re Planet Fitness.”