Cannes Lions
PROLAM Y&R, Santiago / CENCOSUD / 2009
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Description
In order to save energy, a family is eating in the dining room with the lights out. When a car passes by outside and shines it's lights into the room, the family takes advantage of the situation and begins to serve themselves more food now that the room is lit for a couple of seconds and they can see again. A super indicates there are easier ways of saving energy, like buying energy saving light bulbs at Easy home improvement stores.
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