Cannes Lions
PHILIPP UND KEUNTJE, Hamburg / PLAYBOY / 2008
Overview
Entries
Credits
Execution
We use a poster, the full impact of which only becomes clear once night falls. During the day, you can only see the PLAYBOY logo on a gold background. At night, the poster is lit so that the circles of light form two breasts.
Outcome
A minimalist motif that triggers a maximum “Aha!” reaction – an installation that demonstrates that PLAYBOY can steal the show, even without the use of nudity.
Similar Campaigns
12 items