Cannes Lions

PLAYBOY MAGAZINE

PHILIPP UND KEUNTJE, Hamburg / PLAYBOY / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

We use a poster, the full impact of which only becomes clear once night falls. During the day, you can only see the PLAYBOY logo on a gold background. At night, the poster is lit so that the circles of light form two breasts.

Outcome

A minimalist motif that triggers a maximum “Aha!” reaction – an installation that demonstrates that PLAYBOY can steal the show, even without the use of nudity.

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