The 150 years history of Dow Jones index curve was programmed to play a melody for every fluctuation on the market, creating music where the sounds are not made up of notes but of more than 30 000 bits of financial data.

The website was at the heart of the project. It completely mapped more than 100 years of the Dow Jones industrial average. The fluctuating stock market line generated music in a style that always corresponded to the specific period of time in history. More than 100 historical events that caused the index curve to fluctuate were accompanied by detailed descriptions, links and video commentaries.

Users could 'hear' how the stock market responded to societal events.

J&T Banka's image as an investment expert was validated. The project demonstrated, that whatever happened in the history of mankind, index curve will always restore. We can call it the triumph of green.

Along with its other activities, the bank saw a growth from 1% to nearly 4% in conversions from deposit accounts to investments (among its clients).