Cannes Lions
PUBLICIS YORUM, Istanbul / AKBANK / 2007
Overview
Entries
Credits
Description
The “You too make a film” game interactively extends the Akbank image campaign enjoying wide approval and attention. The campaign popularises the brand by specifically addressing the youth market. Technology translates the actual campaign TVC, which got people wondering how it was done, one-for-one to the gaming environment.The game comprises five stages:In the first, the desired format is drafted.The second creates movement.The third determines character trajectory.The fourth allows the viewing of preliminary choreography,In the fifth, site visitors judge the choreography.Whoever scores highest appears on the front page of the site.
Similar Campaigns
12 items